- A leaked affiliate email has fans convinced Rockstar is about to kick off the biggest game launch hype cycle in years.
- It would not be the first time a store accidentally revealed gaming news before publishers were ready.
- Now the big question is whether Rockstar plans to drop something extra alongside the pre-orders.
A leaked affiliate email has fans convinced Rockstar is about to kick off the biggest game launch hype cycle in years.
The GTA 6 madness may be about to enter a whole new level. After months of fans refreshing social media every day, hoping for updates, a surprising leak from Best Buy has suddenly reignited excitement around Rockstar’s upcoming blockbuster. And this time, the rumors feel a lot harder to ignore.
According to sources, several people received what appeared to be an internal Best Buy affiliate email mentioning a “GTA 6 pre-order physical game” promotion. The email reportedly included a marketing window from May 18 to May 21, along with a special affiliate commission offer for the game.
That was all it took for the internet to lose its mind. Screenshots quickly spread across gaming forums and social platforms, with users from communities like ResetEra and GTA fan forums claiming they received the exact same message. Because multiple people reported seeing it, fans started treating the leak less like random internet noise and more like an actual early slip-up from a retailer.
It would not be the first time a store accidentally revealed gaming news before publishers were ready.
Several outlets also verified that the Best Buy information appears legitimate. That has only added more fuel to the growing belief that Rockstar is preparing to officially open GTA 6 pre-orders very soon. For fans who spent last week waiting for an announcement that never came, this leak feels different. There is suddenly a sense that things are finally moving again.

The rumored timeline has people especially excited. If the leak is accurate, May 18 could be the day pre-orders officially go live. The following few days would likely turn into a nonstop GTA 6 news cycle, with social media flooded by countdowns, reactions, theories, and probably a few crashed websites along the way.
Then comes May 21, when many expect Take-Two Interactive to discuss early sales momentum during its earnings call. Some fans are already joking that Rockstar could break pre-order records before most people even finish work that day. And honestly… they might not be wrong.
The hype around GTA 6 has become almost impossible to compare to anything else in gaming right now. Every screenshot, rumor, or tiny update instantly becomes global trending news. Rockstar has kept official details limited, which somehow only makes people even more obsessed.
Now the big question is whether Rockstar plans to drop something extra alongside the pre-orders.
Could a new trailer finally arrive? Maybe fresh gameplay details? A collector’s edition reveal? Nobody knows yet, but fans are clearly preparing themselves for a massive week ahead.
At the moment, Rockstar has still said nothing publicly, which is pretty typical for the studio. The company usually prefers to stay silent until the exact moment it is ready to completely take over the internet. But if this Best Buy leak turns out to be real, then the countdown to GTA 6 is about to feel a lot more serious.
After years of waiting, delays, rumors, and endless speculation, gamers may finally be approaching the moment they have been talking about forever. The only thing left to find out now is this — once GTA 6 pre-orders actually go live, how fast will the entire internet melt down?




