GTA 6 Could Reveal Its Vehicle Customization Features in a New Live-Action Trailer Set in Miami

Rockstar Games has already brought Vice City to life through real-world marketing, and the next promotional campaign could focus on GTA 6's extensive vehicle lineup, customization options, and transportation systems.

Another major marketing push may be on the way for Grand Theft Auto VI, with a new live-action trailer that could show off the game’s cars in Miami. Rockstar Games has been using real-life locations and promotional setups to help bring the upcoming game’s setting to life. Cameras are reportedly filming some of these activities on the streets.

This has led to speculation that the developer is preparing for something bigger, especially after several vehicles based on real-world cars have appeared in the developer’s promotional material. If these predictions are true, that next reveal could give us a closer look at the vehicles, modifications, and transportation systems players will experience when GTA 6 launches.

Given all the focus Rockstar has already put into the game’s setting and its real-life influences, the timing may be right.

A live-action trailer featuring cars driving through Miami would allow the studio to connect the fictional world of Leonida with the locations that inspired Vice City. Such a campaign could also highlight the game's vehicle variety before Rockstar provides a more detailed look at its customization systems. 

YouTube channel T5G, which has about 1.5 million subscribers, has given an extensive look at the cars, motorcycles, aircraft, boats, and utility vehicles in the latest vehicle breakdown for GTA 6 trailers and screenshots. The breakdown is 100 vehicles in total, from regular transportation vehicles to rare supercars and one-of-a-kind emergency vehicles.

While not every vehicle has been confirmed as drivable, the footage suggests that Rockstar is preparing a diverse collection of transportation options. More importantly, the amount of customization visible across different vehicles could become one of the game's most significant features.

Among the more unusual additions is a mobility scooter called the Bumazoom, which appears throughout the trailers. The game also features a redesigned Declasse Tulip, a familiar vehicle from previous Grand Theft Auto games, alongside electric scooters and rental bicycles. These smaller transportation options connect to a fictional company called Lombike, which parodies the real-world Lime service.

Public transit might also play a bigger role in GTA 6 than in previous entries. Promotional footage and screenshots have depicted city buses, a Greyhound-style coach, airport shuttle buses, and a people mover based on Miami’s Metromover system. These additions could make the city feel more connected as well as give players options to drive every place themselves. 

Some of the high-end cars in the vehicle lineup are based on recognizable cars from the real world.

Coquette D10 is styled like the Chevrolet Corvette C7, and the Growler takes inspiration from the Porsche 718 Cayman. There are also a luxury SUV based on a Lamborghini Urus, a Rolls-Royce-inspired Jubilee, and a Paragon R that looks like the Bentley Continental GT. Some of these vehicles have already appeared in Rockstar’s promotional material, while others have been spotted by comparing them to real-world designs.

Rockstar's real-world marketing has added another layer to the speculation. A custom racing car resembling the Coquette has reportedly been seen driving around Miami as part of promotional activity. This has sparked speculation that Rockstar could present a live-action video of vehicles navigating the city, potentially followed by a closer look at the cars and their customization options. 

Customization may be especially important, as the footage suggests that vehicles could look different depending on their modifications and the communities they belong to. Several cars have fancy paint jobs, customized body kits, spoilers, decals, and other extras. One example is a modified BMW M2-style ride, and the other is a customized Cadillac Escalade-style SUV. The game also features lowriders with elaborate designs, including an Albany vehicle adorned with spiderweb designs.

These details suggest that GTA 6 might have lots of ways to customize vehicles. Instead of all the drivers getting in the same standard car, these changes might help make the cars look and perform differently. The game also appears to feature vehicles customized by different street gangs and local communities, helping Leonida feel more lived-in. 

The game also appears to feature more specialized vehicles than its predecessors. Police cars include different designs for various departments, with marked patrol vehicles, unmarked SUVs, and beach patrol trucks. The video includes a fire truck, a tow truck, an excavator, cement mixers, ladder trucks, and billboard trucks. 

The tow truck is especially interesting because it could be an alternative way of stealing expensive cars.

Earlier reports on GTA 6 have implied that certain luxury cars may feature immobilizers and tracking devices, which would make them harder to steal and escape with. Players might be able to bypass some of these obstacles by using a tow truck to transport a vehicle, but Rockstar has not confirmed how these mechanics will work. 

There will also be planes and boats to add to the variety of transport in the game. Trailers and screenshots have shown helicopters, small planes, airboats, fishing boats, ferries, and passenger tour boats. The Dodo is an aircraft returning from previous Grand Theft Auto games, and it can be particularly useful in Leonida, as the map includes many waterways. 

Some vehicles may also be linked to specific game editions. The Ultimate Edition has been tied to a number of exclusive cars and motorcycles, including a 1967 Vapid Dominator Buggy, a Dinka Enduro motorcycle, as well as several retro-styled vehicles. Other premium vehicles include a customized speedboat and cars connected to the fictional character Wyman, who is associated with a collection of rare and modified automobiles. 

Vehicle prices could become another important part of the experience. Expensive cars in GTA Online often come at a great cost to players in terms of in-game currency, and GTA 6 may follow suit regarding its economy. Some footage shows players will be able to scan vehicles with their phone to find out their values and possible resale prices. 

The game’s emergency response systems might also make stealing cars harder.

Some of the available footage has shown police helicopters, armored vehicles, SWAT trucks, and undercover patrol cars. Unmarked police cars could be especially dangerous, as players may not recognize them as police at first, which could make it harder to anticipate law enforcement activity.

Rockstar could take the pursuit mechanics from GTA V and expand on them, adding more complex tracking systems and more aggressive responses to high wanted levels, but the extent of these changes is unknown. These improvements could make escaping the police more challenging, forcing you to think carefully about where to hide your vehicle and how to avoid being tracked.

The rarest vehicles might be aircraft and giant vessels. They are not necessarily available for unrestricted use. Promotional footage has shown commercial airliners, a large cruise ship, and a radar-equipped blimp near a military installation. Some of these vehicles may appear in specific missions, but players cannot fully control them throughout the whole game.

With so many vehicles already discovered, a dedicated promo video would give Rockstar the chance to explain how these systems interrelate.

Perhaps a live-action trailer showing cars cruising around Miami, and then a separate gameplay presentation detailing modifications, how to obtain vehicles, and the distinctions between standard transportation and scarce collectibles. Again, these are still predictions and not confirmed announcements, and Rockstar has not officially announced any sort of marketing plans as speculated.

For now, the sheer number of vehicles is another indication of just how much detail Rockstar is putting into its version of Florida in GTA 6. There appear to be a wide range of ways to explore Leonida, including rental scooters, public transport, luxury sports cars, military vehicles, and specialized watercraft.

If the next marketing campaign does center on vehicles, it could finally give a closer look at customization and other mechanics that have seen relatively little attention thus far. Players could learn more about how different upgrades affect vehicle performance, along with the options available for personalizing their cars before taking them out onto the streets of Vice City.