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Reading: Sony’s Secret Play: Netflix isn’t the Boss, But it’s the Kingmaker
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NewsPlayStation

Sony’s Secret Play: Netflix isn’t the Boss, But it’s the Kingmaker

Zahra Morshed
Zahra Morshed
Published on January 18, 2026
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7 Min Read
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Behind the scenes of streaming and gaming, Sony is quietly choosing allies, not platforms—turning deals, shows, and partnerships into a masterclass in control that most of Hollywood hasn’t noticed yet.

What seems to be a deal for streaming is actually a sign of a much bigger change in how Sony works these days. It’s not about getting tools anymore. It has to do with choosing friends. Sony is getting its movies out there the same way old-school companies did: by putting each project with the outlet that will help it do the best. In that light, the Netflix deal makes sense, and it’s not just about movies.

There’s no doubt that PlayStation Productions has grown. Carefully chosen versions have already changed what people thought they would get. It was shown in The Last of Us that high-quality TV and video games can coexist. It was found what the tone of Twisted Metal was. The work on Horizon is still going on. God of War is the next game, and where it goes is important. Netflix will not have that show. That thing is going to land at Amazon.

What you chose says a lot. Sony isn’t putting all of its gaming ideas in one place. The art and business of God of War are different, and it takes a lot of work, patience, and long-term effort to make it work. Amazon needs cultural authority to make movies based on well-known books. Sony needs a partner that will help it reach its goals and let it keep control of the work. The plan wasn’t a mistake; it was made ahead of time.

Once the pattern is seen, the bigger plan is easier to see. Sony movies end up on Netflix after being shown in theaters. TV shows go where they fit best. It’s still a game. Patents are not being jumbled or squished into one tube. It’s set up to work with electricity. The point is that you don’t have to do it.

Zooming out, on the other hand, shows less worry. Netflix isn’t taking over the company just because it owns it. It will be the normal ending point. There are anime, video game adaptations, foreign pictures, high-class dramas, reality shows, and Sony shows and movies. Finally, everything goes through the same setting. Not because they have to, but because it’s simple.

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Others, on the other hand, are having trouble finding out who they are. While it tries to figure out who it is, Paramount is still considering selling assets and joining with other businesses. Warner Bros. is home to well-known brands like DC, Mortal Kombat, and Harry Potter, but Max still doesn’t think it has a final home. Some projects show up and then go away. Plans change as the game goes on. This lack of certainty is very different from how stable Netflix is.

These things don’t have to belong to Netflix. Where they land doesn’t matter. One deal. One spread around the world. There is no division by region. It has a lot of appeal for companies that don’t have a big global outlet. It is a choice that is small but important. Not as important places. There are not as many doors. A lot of power is slowly building up at the top.

Because Sony put God of War with Amazon, it’s clear that they don’t agree with that force. Going up against other people is still useful. It’s still important to use influence. The long curve is clear, though. The only place in the business where everyone can agree is Netflix. This isn’t because it took over, but because more and more people will sign up.

Then there’s the moment when nothing seems possible. There is work going on between Sony, Microsoft, and Nintendo. Not in terms of hardware. It’s not on the services. About making sure players are safe. Three enemies who have been at odds for decades agree on what they believe, how to talk about it, and who is responsible for what. The computer wars aren’t over yet. Things are being built behind the scenes.

Most of the structure is about prevention, responsibility, and working together. Parents can use tools that really work. Setting up that is simple to understand. Things that can be done for safety instead of being trapped. Companies are beginning to understand that tools that don’t work aren’t really tools at all. It’s important to know the scale.

Partnership isn’t just the people who make games. It involves the government, the police, rating boards, non-profits, and study clubs. That’s not all there is to it. It’s about making plans to stay in charge. There is a government watch over video games, just like there was one over social media. Self-control now keeps you from having to use hard actions later.

Sony Visual Arts 1

The triangle is over with who is responsible. Tools for reporting that are easy to use. Results are easy to see. Along with automation, there is also tracking by people. The sameness in different places. It needs to be done, but it’s not fun. At this size, safety isn’t just a way to compete; it’s everyone’s job.

There is a plan for this partnership to be quiet. People are wary of loud statements. Not wanting to share info. Fear of being shut down. There is no proof of either cross-platform monitoring or moderation tools that work together. Unity is not what this is; this is harmony. The same rules. There’s stress on everyone. Everyone should be safe.

People no longer just play video games for fun. People from all over the world use it. A huge amount of time. A lot of young men. talking, chatting, and making things. When a business area gets this big, it needs to get bigger. It’s not that these businesses agreed; that’s odd.

TAGGED:AmazonGod of WarMortal KombatNetflixNetflix MoviesNetflix StudiosThe Last of Us
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ByZahra Morshed
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Hi, I’m a curious chaos gremlin with a mild caffeine addiction and a major soft spot for good stories, sharp ideas, and side quests (literal and metaphorical). I love turning messy thoughts into something meaningful, whether it’s a game idea, a clever line of dialogue, or a digital rabbit hole worth exploring.

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