Judging from the growth in the number of game companies, the mood in the German games industry appears to be very upbeat. Once again, the number of companies involved in the development and publishing of computer and video games rose sharply, posting a 20% increase to 749 in just one year. These are the figures released today by game – the German Games Industry Association, based on data collected by gamesmap.de.
Game developers are responsible for the lion’s share, with 314 companies currently fitting this description in Germany. A further 403 companies in Germany are active in both development and publishing. 32 companies focus solely on game publishing, meaning that they fund the development of games and handle marketing and distribution.
A look at the number of people employed by developers and publishers reveals that most of the new companies are microenterprises and small companies, while the number of employees has grown, it has done so significantly more slowly than the number of companies. In 2021, 10,906 people were employed in the development and marketing of computer and video games. That number marks an increase of 8% within a year. This also shows the positive impact of the wave of new companies here; after all, during the previous year, the number of employees in this field declined.
The trend in employee numbers in the larger labor market has been less positive. Whilst employee numbers grew by 5% a year ago, there has been a significant decline recently. The games industry’s extended labor market includes people employed by service providers, retailers, educational establishments, the media, and the public sector – sectors that experienced at least some negative impacts of the Covid-19 pandemic, as well as areas that have been put under pressure by changing business models in the games industry. The decline of 11%, to 16,115 employees, is therefore correspondingly stark. Consequently, the games industry in Germany provides a total of approximately 27,000 jobs.
‘The German games industry is increasingly optimistic about the future,’ says Felix Falk, Managing Director of game. ‘This is due not only to a new federal funding program but also to other government efforts to support the games industry that include Germany’s state governments. For the first time, the conditions in which German games companies operate are competitive with those enjoyed by their international competitors.
The wave of new companies being established in the games industry highlights the huge potential Germany offers for digital industries and as a business location. To ensure that we can take full advantage of this potential, we need further improvements in conditions in a variety of areas, including finance, start-ups, skilled personnel, research, regulations, and digital infrastructure, to ensure that we can stay abreast of international developments.
That is why it will be essential to see how Germany’s games strategy can be invigorated and advanced in concrete terms during the next legislative period – to ensure that the current upswing continues.’
German games market: a big jump in sales revenue in 2020
The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by Game. This is an increase of 32% compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs, and the corresponding peripheral equipment. This is an increase of 26% compared to 2019.
The submarket for computer and video games saw even stronger growth, with revenues of 5.2 billion euros achieved through game purchases, in-game and in-app purchases, subscriptions, and charges for online services. As a result, this part of the market managed to grow by 36% compared to the previous year.
About the market data
The online directory gamesmap.de records developments in the German games industry on an ongoing basis. The game continuously calculates the industry’s employment situation in Germany using detailed industry observations and research, together with appropriate projections and surveys of experts.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers, and many other games industry actors, such as esports event organizers, educational establishments, and service providers. As a joint organizer of Gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, game culture, and media literacy. Our mission is to make Germany the best games location.
Findings:
- The number of game companies grows by 20% to 749 within a year
- The number of employees of developers and publishers increases by 8% even as the larger market shrinks
- The total German games market grew to 8.5 billion euros in 2020
For more information, visit the German Games Industry Association website.
